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	December 2, 2008 2008 US Bank Public Web Site Rankings Forrester's Competitive Site Assessment Ranks Five Top US Banks by Brad Strothkamp with Carrie Johnson, Courtney Tincher

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Executive Summary

Forrester evaluated five of the largest US bank Web sites — Bank of America, Citibank, JPMorgan Chase, Wachovia, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. Citibank topped this year's rankings for the second year in a row by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and online applications.

TABLE OF CONTENTS

• Forrester's Competitive Site Assessment Methodology
• Ranking The Sites: Citibank Again Tops This Year's US Public Ranking
• Best Practices Of US Bank Web Sites
• Related Research Documents

This is an excerpt

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