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	March 13, 2009 2008 US Bank Secure Web Site Rankings Forrester's Competitive Site Assessment Ranks Five Top US Banks by Emmett Higdon with Brad Strothkamp, Courtney Tincher

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Executive Summary

Forrester evaluated the secure Web sites of five of the largest US banks — Bank of America, Citibank, JPMorgan Chase, Wachovia Bank, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. The Bank of America site led all others — earning the top score in nearly every category — by offering users a fully functional site that easily and consistently meets customers' transactional and self-service needs. Web site navigation and presentation still need improvement, with the largest US banks continuing to struggle with the usability of their sites overall.

TABLE OF CONTENTS

• Forrester's Competitive Site Assessment Methodology
• Touching All Of The Bases: Bank Of America Tops This Year's Secure Site Rankings
• Secure Site Best Practices Of US Banks
• Related Research Documents

This is an excerpt

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