For Interactive Marketing Professionals

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	February 9, 2009 2009 European Interactive Marketing Predictions Interactive Channels Will Produce Upsides In A Down Economy by Rebecca Jennings with Christine Spivey Overby, Emily Bowen

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Executive Summary

2009 will bring major challenges for European interactive marketers as economic conditions place greater emphasis than ever before on generating results and gaining efficiencies from online efforts. While Forrester believes that interactive budgets will be the most robust element of marketing spend, European interactive marketers will need to address staff shortages, changing consumer demands, and an increased focus on analytics.

This is an excerpt

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