For Technology Marketing Professionals

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	November 4, 2009 2009 Forrester Groundswell Awards Winners Offer B2B Tech Marketers Valuable Social Media Lessons by Laura Ramos with Peter Burris, Zachary Reiss-Davis	Average: 9  (1 rating)

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Executive Summary

Business-to-business (B2B) marketers approach social strategy with a mix of enthusiasm and skepticism. Most want to know which firms execute social pursuits well and what tangible outcomes occur. The B2B Division winners of the 2009 Forrester Groundswell Awards show that high technology product and service providers lead the way in achieving real business results. As social activity expands into different B2B markets — and business people seek out peers online to exchange ideas and validate their purchase plans and decisions — Forrester believes that these examples show how focusing on audience and objectives is key to thriving in a world transformed by social activity.

TABLE OF CONTENTS

• B2B Marketers Seek Successful Social Media Examples
• Forrester Groundswell Awards Winners Show Amazing Results

RECOMMENDATIONS

• Start With Audience And Objectives To Achieve Social Success
• Supplemental Material
• Related Research Documents

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