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	February 26, 2009 2009 Web Site Spending Trends Shifting Budgets Amid Bullish Optimism by John Lovett with David Daniels, Lauren Jesuitus, Emily Murphy

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Executive Summary

Web site decision-makers are largely ignoring economists' warnings of troubling times as more than half are increasing spending on Web sites in 2009. According to 250 executives surveyed, some areas will be affected such as staff reductions and cutbacks to marketing and design efforts, yet overall optimism abounds. Many will rely on measurement technologies (such as analytics) to justify spending and optimize their sites in 2009. A renewed focus on customer centricity is emerging, which will require many Web site operators to shift tactics and embrace change to ride out the recession with customers intact.

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