For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 10, 2010 2010: A "Less Bad" Year For US Travel eBusiness Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders by Henry H. Harteveldt with Carrie Johnson, Elizabeth Stark, Kate van Geldern

This is an excerpt

Executive Summary

2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase slightly. US online leisure travelers are scared: Many have seen their financial conditions worsen in the past 12 months. Fortunately, more travelers expect to see their financial states improve this year than expect to see them worsen. However, travel eBusiness professionals mustn't mistake this optimism as a sign that the recession is over — travelers will maintain firm grasps on their wallets. To successfully navigate 2010, travel eBusiness professionals will need to present useful details in shopping and booking paths, employ all available digital channels — in a relevant manner — incorporate useful tools like rich Internet applications, and explore additional ways to present value to the traveler.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.