For Interactive Marketing Professionals

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	January 12, 2010 2010 North American Interactive Marketing Predictions Disciplined Interactive Approaches Lead To Innovation Across Channels by Shar VanBoskirk with Christine Spivey Overby, Thomas Cummings, Angie Polanco	Average: 5  (1 rating)

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Executive Summary

In 2010, interactive marketers recovering from the recession will find that their focus on data-driven strategy, automation, and building customer relationships will bring discipline and definition to the entire marketing function. We also expect innovation in data management, exchange-based buying, online video, and augmented reality to adjust current channel practices — thereby pushing marketers to focus on creating interactive, and not merely digital, strategies.

This is an excerpt

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