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For eBusiness & Channel Strategy Professionals

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April 30, 2010

2010 US Bank Public Web Site Rankings

Bank Of America And Citibank Take The Top Spot For 2010

by Brad Strothkamp

with Carrie Johnson, Harley Manning, Brendan McGowan

Average:
10 
(1 rating)

This is an excerpt

Executive Summary

Forrester evaluated the public Web sites of the six largest US banks — Bank of America, Chase, Citibank, PNC Financial Services, US Bank, and Wells Fargo — using our Web Site User Experience and Functionality Benchmark (WSB) methodology. Bank of America and Citibank tied for the top spot in this year's ranking, scoring 70 out of 100.

TABLE OF CONTENTS

  • Forrester's Web Site Benchmark Methodology
  • Ranking The Sites: Bank Of America And Citibank Lead The Pack In 2010
  • Best Practices Of US Bank Public Web Sites

WHAT IT MEANS

  • US Banks Need To Do A Better Job Of Merchandising
  • Related Research Documents

This is an excerpt

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