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	January 14, 2010 2010 US Online Retail Technology Investment Outlook Investment In Core eCommerce Technology Solutions Is Strong For 2010 by Brian K. Walker with Patti Freeman Evans, Kate van Geldern

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Executive Summary

Online retailing looks to emerge from the economic downturn healthier than ever as a channel and as a business. For a majority of online retailers, those results will be manifested in 2010 through increased spending on eCommerce technology. Forrester's Q4 US Online Retail Executive Online Survey shows that eCommerce platform solutions, content management solutions, and marketing solutions look to benefit the most from this increased spending. Also eCommerce executives are shifting how they look to purchase and support these investments, with a marked shift away from internally supported technology and toward externally supported solutions such as fully hosted/managed eCommerce solutions.

TABLE OF CONTENTS

• US Online Retailer Investment In eCommerce Technology Is Strong

WHAT IT MEANS

• The eCommerce Solutions Marketplace Risks Overheating
• Supplemental Material
• Related Research Documents

This is an excerpt

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