For Customer Intelligence Professionals

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	December 14, 2010 The 2011 Listening Platform Landscape Exploring The Tools And Technologies That Manage Social Media Data by Zach Hofer-Shall with Suresh Vittal, Emily Murphy, Allison Smith	Average: 9  (5 ratings)

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Executive Summary

In January 2009, Forrester identified an evolution in the social media technology market: Social media monitoring tools grew into a more advanced technology and analytics infrastructure — listening platforms. Now, nearly two years later, the market continues its rapid development. But, due to the large and fragmented landscape, CI professionals struggle to find the platform best suited for their needs. To help, Forrester classified the market into three categories — social dashboards, multichannel analytics providers, and listening service partners — and identified the strengths and weaknesses of each segment.

TABLE OF CONTENTS

• Firms Struggle With Listening Vendor Selection
• The Listening Platform Landscape Splinters Further

WHAT IT MEANS

• Listening Platforms' Evolution Accelerates

RECOMMENDATIONS

• Guide The Platform Selection Process With The Other Three P's
• Related Research Documents

This is an excerpt

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