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For Consumer Product Strategy Professionals

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April 3, 2007

21st Century Portals

Thriving in the Google-MySpace Era

by David Card

with Zia Daniell Wigder

This is an excerpt

Executive Summary

While Internet media is a classic long-tail market, usage and advertising spending remain quite concentrated at the head, with the big three portals and Google. But five catalyst trends could shake up the industry.

TABLE OF CONTENTS

itemExecutive Summary

itemPortals Remain Dominant Online Media Model

itemSocial Media, Online Advertising Evolution Key Catalysts for Industry Change

itemGoogle, MySpace Well Positioned to Exploit Industry Change

itemAppendix

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0

Industry

Consumer Technology, Consumer Portals & Search

Geography

Asia Pacific, Europe, North America