For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 1, 2009 3M's Global Home Page Redesign: Collaboration That Delivered Business Results by Ron Rogowski with Moira Dorsey, Rachel Zinser	Average: 6  (3 ratings)

This is an excerpt

Executive Summary

3M recently deployed 84 regional home pages based on a single, customizable design. To create a design that would suit diverse markets, 3M established a global committee focused on supporting business and user requirements, created flexible design guidelines, and deployed a framework that incorporated top strengths from multiple design options. The success of the home page redesign is merely the beginning of a multiphased redesign of key parts of the global 3M online experience. Customer experience professionals can succeed as 3M has by organizing a diverse global site committee, building consensus through collaboration, and starting with incremental redesign projects.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.