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For Consumer Product Strategy Professionals

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March 4, 2009

802.11n: Laying The Groundwork For The Digital Home

The State Of US Home Networking

by Nathan Safran

with Charles S. Golvin, Doug Williams

This is an excerpt

Executive Summary

The 802.11n Wi-Fi specification is still in draft mode, but network equipment vendors are going full speed ahead in marketing 802.11n equipment. For the vast majority of consumers, 802.11n's bandwidth of 300 Mbps is overkill, but its improved wireless coverage will benefit the majority of home networkers by improving network speeds and range. Vendors should focus on 802.11n's Wi-Fi coverage improvements and emphasize its benefits, not its technical specifications, to avoid exposing consumers to the alphabet soup that the networking industry has become. Ultimately, as 802.11g equipment works its way out of the retail channel and manufacturers of the wireless chips found in home networking equipment transition entirely from 802.11g to 802.11n chips, 78% of US wireless home networks will use the 802.11n standard by 2013.

TABLE OF CONTENTS

  • The Evolution Of The Home Network
  • 802.11n Is The Next Generation Of Home Network
  • Broadband ISPs Will Drive Networking — But Not 802.11n

RECOMMENDATIONS

  • Emphasize The Benefits Of 802.11n, Not The Gear Specs

WHAT IT MEANS

  • Wireless Home Networks Will Become Faster And Have More Coverage
  • Related Research Documents

Features

Feature Forecast: US Home Network Households, 2008 To 2013

Feature Forecast: US 802.11n Adoption, 2008 To 2013

Feature Forecast: Sales Of US Home Networking Equipment By Channel, 2008 To 2013

This is an excerpt

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