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	January 8, 2008 Account Alerts: Are Consumers Ready — Yet? by Brad Strothkamp with Carrie Johnson, Peter Wannemacher, Sarah Glass	Average: 9  (1 rating)

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Executive Summary

Forrester has been tracking account-based alerts for three years now. While usage has increased, just 24% of online consumers receive any type of alert from their financial provider. What is holding them back? Consumers don't see the value of more financial information from their banks, lenders, or other financial service providers. To move the needle on alerts, financial firms must work hard to provide insights and information through alerts that are a true value-add and not just another way to get the same information that consumers already get online.

TABLE OF CONTENTS

• Alert Usage Is Still Low Among All Types Of Users
• Interest In Alerts Is Low Among Non-Users, Except For Security-Based Alerts

RECOMMENDATIONS

• Increased Usage Requires The Right Alerts, Integration, And Positioning
• Related Research Documents

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