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	November 2, 2007 Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers The Forrester Wave™ Vendor Summary, Q4 2007 by Dave Frankland with Cliff Condon, Jennifer Joseph, Scott Wright

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Executive Summary

In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising midmarket strategy. The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries. Acxiom clients applaud its reactive, responsive, and customer-focused service, although they criticize its rigidity, lack of proactive service, and resource and process intensiveness.

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