In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising midmarket strategy. The company remains a technology powerhouse with a heavy emphasis on proprietary data and deep industry expertise across a multitude of industries. Acxiom clients applaud its reactive, responsive, and customer-focused service, although they criticize its rigidity, lack of proactive service, and resource and process intensiveness.
This is an excerpt
Buy Risk-Free
Price: US $1749
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client? Log in to read this document.