Ad Network InterClick Purchases Behavioral Data from BlueKai for Auto Client's Campaign - Forrester Research

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For Interactive Marketing Professionals

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	November 24, 2008 Ad Network InterClick Purchases Behavioral Data from BlueKai for Auto Client's Campaign by Emily Riley

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Executive Summary

BlueKai is a behavioral data reseller, InterClick is an advertising network, and the advertiser is a major automotive manufacturer.

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ALSO OF INTEREST

2012 Interactive Marketing Predictions by Emily Riley, Joanna O'Connell, Ari Osur, Elizabeth Shaw, Melissa Parrish, Nate Elliott, December 7, 2011
Topic Overview: Interactive Marketing Maturity by David Truog, Emily Riley, November 22, 2011
The Future Of Interactive Marketing by Shar VanBoskirk, Emily Riley, April 4, 2011

RESEARCH CATEGORIES

Analyst

Technology

Marketing & Advertising, Interactive Marketing

Industry

Automotive, Automotive Marketing

Geography

Asia Pacific, Europe, North America

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