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For Interactive Marketing Professionals
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February 17, 2009 Ad Networks For Brand Advertisersby Emily Riley, Michael Greene with Angie Polanco |
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Executive Summary
Cash-strapped brand advertisers are searching for value, and although ad networks have traditionally been most popular with direct response advertisers, access to higher-quality inventory, improved targeting, and greater transparency mean networks such as AOL's Platform-A and Specific Media are viable options for brand advertisers. In order to make the most of their network relationships, brand advertisers should choose partners with knowledge of brand goals and implement a suite of targeting options.
This is an excerpt
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