For Interactive Marketing Professionals

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	December 4, 2008 Ad Sales Strategy Addressing Advertisers' Hot Buttons During Economic Turmoil by David Card with Ina Mitskaviets, Emily Riley

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Executive Summary

In a perilous economic environment, it is all the more critical for online publishers to understand the needs of their advertising customers.

Key Questions

• What are advertisers' hot buttons and pain points?
• How can online publishers meet the demands of their best customers?

This is an excerpt

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