For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 4, 2008 Ad Sales Strategy Addressing Advertisers' Hot Buttons During Economic Turmoil by David Card with Emily Riley

This is an excerpt

Executive Summary

In a perilous economic environment, it is all the more critical for online publishers to understand the needs of their advertising customers.

Key Questions

• What are advertisers' hot buttons and pain points?
• How can online publishers meet the demands of their best customers?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.