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For eBusiness & Channel Strategy Professionals

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November 16, 2007

US Online Automotive Dealer Advertising Executive Survey, 2007

by Belis Aksoy

with David Card

This is an excerpt

Executive Summary

The Internet continues to gain momentum among online auto dealers: A higher percentage of dealers than ever are adopting online advertising tactics, and many are increasing their online advertising budgets. Online marketers that provide their dealer customers with leads that become sales will be in the best position to capture an increased amount of these dealers' online advertising spending.

TABLE OF CONTENTS

itemExecutive Summary

itemOverview of Dealer Advertising Survey Findings

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Interactive Marketing

Industry

Automotive, Automotive Marketing

Geography

Asia Pacific, Europe, North America