For eBusiness & Channel Strategy Professionals
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November 16, 2007 US Online Automotive Dealer Advertising Executive Survey, 2007by Belis Aksoy with Ina Mitskaviets, David Card, Corina Matiesanu |
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This is an excerpt
Executive Summary
The Internet continues to gain momentum among online auto dealers: A higher percentage of dealers than ever are adopting online advertising tactics, and many are increasing their online advertising budgets. Online marketers that provide their dealer customers with leads that become sales will be in the best position to capture an increased amount of these dealers' online advertising spending.
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Executive SummaryThis is an excerpt
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