For Interactive Marketing Professionals

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	June 13, 2007 European Online Video Advertising Webtrack, 2007 The State of In-Stream Advertising by Nate Elliott with Mark Mulligan

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Executive Summary

In the wake of Google's acquisition of YouTube, as well as the launch of high-profile video start-ups Joost and Babelgum, major media properties across Europe are launching or buying online video properties. With high-quality content set to draw more users to online video, advertisers are planning to increase their use of in-stream advertising.

Key Questions

• How many European Web sites offer in-stream video advertising?
• What types of advertisers run in-stream video ads, and how will their usage change in the next year?
• What creative formats are in-stream video advertisers using?

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