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April 19, 2005 Adobe Buys Macromedia: A Perfect Alignment Of Content, Documents, And Web Applicationsby Connie Moore, Robert Markham with Nate L. Root, Mike Gilpin, Colin Teubner |
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Executive Summary
Adobe Systems just leaped into the world of rich content by announcing plans to acquire Macromedia, combining Adobe's commanding PDF presence with Macromedia's dominance in Flash media. This purchase not only positions Adobe against Microsoft in the race for rich clients — ranging from the desktop to mobile phones and PDAs — but also enhances Adobe's chances of success in the enterprise by providing a Web application development platform that includes a rich-client interface. From a strategic perspective, the acquisition turns Adobe from a dark horse in the race for content-centric apps and the information workplace into a major player that IT infrastructure vendors will either partner with or contend against. Or both.
This is an excerpt
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