For Interactive Marketing Professionals

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	November 30, 2007 Affiliate Marketing in Europe Marketers Turn to Low-Cost, Low-Risk Channel by Nate Elliott with Mark Mulligan, Emily Riley

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Executive Summary

As direct marketers continue to face challenges in their use of paid search and e-mail marketing, many are turning to affiliate marketing as a supplementary source of low-cost, low-risk direct response inventory.

Key Questions

• How many online marketers use affiliate marketing tactics and what has driven their popularity in Europe?
• What percentage of their online budget do marketers dedicate to affiliate marketing?
• How can marketers integrate their affiliate marketing and search marketing campaigns?

This is an excerpt

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