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	April 19, 2007 Age 55 and Older Population Simplify Devices and Target Through Integrated Marketing by Mark Best with Michael Gartenberg

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Executive Summary

The age 55 and older population has been relatively reluctant to adopt new consumer electronics. This report discusses reasons why and offers suggestions for product developers targeting the age 55 and older population.

Key Questions

• How large is the market for consumer electronics among the age 55 and older population?
• What product features appeal to the segment?
• How should marketers target the age 55 and older population?

This is an excerpt

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