For Interactive Marketing Professionals

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	September 22, 2008 Agency Agenda Advertisers' Hot Buttons and Pain Points by Michael Greene with David Card, Emily Riley

This is an excerpt

Executive Summary

Agencies are anxious to deliver competitive products and services as they face economic pressures.

Key Questions

• What challenges does the rising importance of cross-channel coordination and social marketing pose for agencies?
• What competencies must agencies promote in order to provide greater value to their clients and increase revenues?

This is an excerpt

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