Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

December 11, 2008

Aggregation

How Branded News Can Beat the Web 2.0 Competition

by Barry Parr

with David Card, Bailey Liackman

This is an excerpt

Executive Summary

Yahoo! has the leading news site online, and Web 2.0 competitors like Digg and the social networks appear as threats for branded news sites.

Key Questions

  • What kinds of aggregators are driving the most traffic to news?
  • How can news organizations take advantage of trends in aggregation?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Social Computing & Web 2.0

Industry

Consumer Technology, Consumer Portals & Search, Digital Content, Media & Entertainment, News

Geography

Asia Pacific, Europe, North America