For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 11, 2009 Aligning Your Agencies For Social Marketing by Emily Riley with Michael Greene, Sean Corcoran, Emily Bowen	Average: 7  (2 ratings)

This is an excerpt

Executive Summary

Social marketing is on most interactive marketers' minds, but few have the in-house expertise necessary to create and fully execute a social marketing strategy. Interactive marketers consequently turn to multiple agency partners, each with their own strengths and weaknesses. Interactive marketers must ensure that their agencies combine the people, processes, and technology necessary to develop and execute social marketing strategies.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.