For eBusiness & Channel Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 7, 2008 Alternative Payments Update Tracking and Driving Consumer Adoption by Edward Kountz with David Schatsky, David Schatsky

This is an excerpt

Executive Summary

Merchants considering accepting alternative online payment options must be aware that building broad-based adoption of such services takes time. However, factors driving consumers' uptake of such services (and results of merchants already implementing) suggest value in accepting them.

Key Questions

• How did consumers' use of existing and alternative online payment methods alter during the 2006 and 2007 holiday shopping seasons (i.e., November and December)?
• Which factors are spurring consumers to turn to alternative payment systems online?
• What role does payment choice play in swaying consumers to choose one online retailer over another?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.