For Retail Professionals

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	April 20, 2004 Amazon.com And eBay Shoppers' Loyalty by Carrie Johnson with Charles P. Wilson, Sharyn Leaver, Esther H. Yuen	Average: 9  (1 rating)

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Executive Summary

The kings of online retail have shoppers with attractive demographics, particularly their high online spending. But less than half of those shoppers say they are loyal to Amazon or eBay. Convenience, low prices, and product selection keep shoppers coming back, while quality and service lag loyalty expectations.

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