For Analyst Relations Professionals

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	November 30, 2006 Analyst Models Are Key To Briefing Impact Brief To Analyst Models To Maximize Return On Briefing Investment by Kevin Lucas with Thomas Mendel, Ph.D., Malcolm Ramsay	Average: 6  (2 ratings)

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Executive Summary

Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor products and services. AR professionals must ensure analysts can easily map products and services onto these models to increase analyst share of mind, voice, and recommendation.

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