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For Analyst Relations Professionals

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November 30, 2006

Analyst Models Are Key To Briefing Impact

Brief To Analyst Models To Maximize Return On Briefing Investment

by Kevin Lucas

with Thomas Mendel, Ph.D., Malcolm Ramsay

Average:
(2 ratings)

This is an excerpt

Executive Summary

Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor products and services. AR professionals must ensure analysts can easily map products and services onto these models to increase analyst share of mind, voice, and recommendation.

This is an excerpt

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