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	December 12, 2005 Applying For Auto Insurance Online: It's Not Easy Forrester Applies Its Web Site Review Methodology To Five Web Sites by Bruce D. Temkin with Peter Hult

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Executive Summary

Nearly one-quarter of auto insurance buyers apply online. To help gauge the ability of insurance Web sites to meet the needs of these consumers, we applied a subset of Forrester's Web Site Review methodology to the Web sites of three US auto insurers (Allstate Insurance, Progressive Casualty Insurance, and State Farm Insurance) and two insurance aggregators (Insure.com and InsWeb). The biggest issue: Sites don't present clear privacy and security policies when asking for personal information.

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