For Analyst Relations Professionals

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	May 5, 2008 AR Cost Management In A Downturn Short- And Long-Term Strategies For Dealing With Budget Pressures by Merv Adrian with Bradford J. Holmes, Kevin Lucas, Robert Muhlhausen

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Executive Summary

Top analyst relations (AR) professionals are in control of their budget, manage that spending to achieve committed objectives, and are prepared to defend and document costs accordingly. In a period of economic uncertainty, such preparation is essential to preserving AR services when executive management demands across-the-board cost cuts. Even AR teams that have yet to master their budget planning and defense can cut costs wisely by combining short-term, straightforward efficiencies with longer-term, more strategic adjustments — including reassigning certain expenses to the budgets of other stakeholders in marketing, sales, and events.

TABLE OF CONTENTS

• Analyst Relations Should Prepare To Manage Costs Effectively
• Attack The Largest Cost Items First
• Managing The Significant "Other" Requires Multiple Tactics

WHAT IT MEANS

• Managing Your Costs Gets You Respect — And Relief
• Related Research Documents

This is an excerpt

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