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June 15, 2006 Are Personal Health Records Breaking Out?Early Adopters Hold Clues For Tool Promotionby Lynne "Sam" Bishop with Bradford J. Holmes, Julie Snyder, Will McEnroe |
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This is an excerpt
Executive Summary
Health insurers have personal health records (PHRs) clearly in their sights, and many are already offering PHRs online at their member Web sites. While nearly a third of consumers track their health information in some form, just 1% of those health record-keepers are using any of the online applications that health plans — or various vendors and employers — are offering. Clearly, payers have yet to catch the attention of their members when it comes to PHRs. In order to realize the improvements in consumer empowerment, payer-patient communications, and care management that PHRs promise, health plan strategists must take control of members' slow-moving PHR adoption curve. PHR product managers successful in boosting member adoption will examine the key health attitudes and behaviors of current health record-keepers, leveraging these insights to educate and entice additional users, as well as build a streamlined, integrated online PHR.
TABLE OF CONTENTS
- Personal Health Records Are On The Upswing
- Conscientious PHR-Keepers Exhibit Distinct Demographics And Health Attitudes
RECOMMENDATIONS
- Plans Must Leverage Consumer Insights To Boost Member Adoption Of PHRs
- Supplemental Material
- Related Research Documents
This is an excerpt
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