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	December 7, 2005 Asian And African Americans Embrace Technology Ethnic Groups Share Technology Optimism, Diverge On Adoption by Peter Kim with Sally M. Cohen, Jennifer Joseph

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Executive Summary

Technology adoption is growing across an increasingly ethnically diverse US. But different ethnic groups incorporate technology into their media, entertainment, and communication habits in different ways. Asian Americans — typical technology optimists and early adopters — incorporate the Internet and consumer devices more heavily for productivity and connecting with others, while African Americans typically expand their entertainment and educational options.

TABLE OF CONTENTS

• Technographic Factors Influence Technology Adoption Among Ethnic Groups

WHAT IT MEANS

• Apply Ethnic Group Channel Preferences To Marketing Mix Planning
• Related Research Documents

This is an excerpt

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