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For Consumer Product Strategy Professionals

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August 2, 2007

AT&T Leverages FMC as Part of Its Broad Entertainment Initiative

by Ina Sebastian

This is an excerpt

Executive Summary

In April 2007, AT&T announced its new mobile remote access feature, which provides remote scheduling and recording capabilities on U-verse DVRs for wireless customers. The feature was developed by AT&T (which provided product requirements and testing/certification), Yahoo! (which offered the interface), and Microsoft (the platform provider).

This is an excerpt

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