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For Consumer Product Strategy Professionals
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March 17, 2010 Audio In The Home Is A Feature, Not A Device Categoryby Sonal Gandhi with Mark Mulligan, Seth Fowler, Annie E. Corbett |
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Executive Summary
The introduction of services such as Pandora and Slacker in Internet-connected TVs, Blu-ray players, and standalone DVRs are starting the inevitable trend of audio/video convergence on the HDTV. Standalone audio devices, such as network music players, will have a hard time justifying their existence. Done right, however, providing audio as a feature of the connected TV or set-top box could help digital music finally claim its rightful place in the living room.
TABLE OF CONTENTS
- Audio Devices In The Home Are Going Through An Identity Crisis
RECOMMENDATIONS
- TV And Set-Top-Box Makers: Now Is Your Chance To Own The Audio Space
- Network Music Player Makers: It Ain't Over 'Til The Fat Lady Sings
WHAT IT MEANS
- Digital Music Could Finally Break Through Into The Living Room
- Supplemental Material
- Related Research Documents
This is an excerpt
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