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	January 26, 2010 Australian Marketing Predictions For 2010 Marketers Will Shift To Growth Using Data And Digital As Their Guides by Steven Noble with David M. Cooperstein, Jean-Yves Lugo	Average: 8  (2 ratings)

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Executive Summary

Many marketers used 2009 to prepare for a recession that did not occur in Australia. In 2010, they will shift their focus from consolidation to growth, emphasizing three key areas: 1) doubling down on efforts to extract better customer intelligence; 2) making interactive marketing a core part of the marketing mix; and 3) growing their investment in the customer experience.

Keywords

• Marketing predictions
• Interactive Marketing
• Customer Experience
• Australia
• Consolidation
• Growth
• Business change

This is an excerpt

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