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For eBusiness & Channel Strategy Professionals

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October 15, 2008

Auto Customer Acquisition

eBranding Is the Key to Winning Car Techies

by Chloe Stromberg

with Patti Freeman Evans, Christine Spivey Overby, Cristina Bugnaru, Tom Cummings, Emily Bowen

This is an excerpt

Executive Summary

Today, one in four new vehicle buyers says, "I am very likely to buy vehicles with the latest in-car electronics." These Car Techies are a sweet spot for automakers because they buy more new vehicles than non-Techies do. This analysis by Forrester Research emphasizes tactics for targeting the Car Techie market.

TABLE OF CONTENTS

itemExecutive Summary

itemCar Techies Constitute a Small, Yet Engaged, Customer Segment

itemAuto Marketers Must Bring Out the Big Guns to Win the Car Tech Wars

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Marketing & Advertising, Acquisition Marketing, Interactive Marketing

Industry

Automotive, Automotive Marketing, Automotive Technologies

Geography

Asia Pacific, Europe, North America