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August 22, 2007 Avoiding Failure In Technology PartnershipsTwenty-One Questions Every Technology Partnership Should Answerby R "Ray" Wang, Merv Adrian with Eric G. Brown, Peter O'Neill, Emily Van Metre |
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Executive Summary
As business technology providers move to expand their solutions-centric ecosystems, strategists must intensely focus on partnerships across the value chain. The sad truth is that few technology partnerships are as successful as their participants wish. Most failures result from poor alignment between parties on key objectives and metrics. Forrester suggests 21 questions to drive that alignment across four core competencies: 1) building technology and product strategy; 2) aligning go-to-market (GTM) activities; 3) investing in a support ecosystem; and 4) executing the action plan.
TABLE OF CONTENTS
- In Today's Complex Vendor Ecosystems, Partnering Is A Source Of Confusion
- How To Build Partnerships That Transcend The Press Release
WHAT IT MEANS
- Ecosystems Executives Will Spread In Tech Industry Firms
- Related Research Documents
This is an excerpt
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