For Technology Sales Enablement Professionals

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	March 5, 2010 Banking And Insurance Key Security Technology Shopping Influencers by Ellen Carney with Eric G. Brown, Robert Muhlhausen

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Executive Summary

This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT within the banking and insurance industries.

Methodology

Name of survey: Enterprise And SMB Security Survey, North America And Europe, Q3 2009Survey sample size: 2,199 North American and European IT security decision-makersForrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 was fielded to 2,199 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size business (SMB) and enterprise companies with two or more employees. This survey is part of Forrester?s suite of Business Data Services studies. Forrester fielded the survey from August 2009 to September 2009. LinkedIn fielded this survey online on behalf of Forrester. Survey respondent incentives included gift certificates and research summaries. We have provided exact sample sizes in this report on a question-by-question basis.

This is an excerpt