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For Application Development & Delivery Professionals

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March 13, 2009

Base Your Oracle "Red Stack" Negotiations Strategy On Your Oracle Adoption Strategy

Preparation And Product Expertise Are Key To Winning

by R "Ray" Wang, John R. Rymer, Noel Yuhanna

with Mike Gilpin, Wallis Yu

This is an excerpt

Executive Summary

Amidst worsening economic conditions and a rapidly consolidating vendor landscape, applications professionals will have the opportunity to consolidate their own landscapes by committing to single-vendor "platform stacks." IBM, Microsoft, Oracle, SAP, and even smaller vendors each seek to gain such commitments in order to both cement future sales and to expand their presence in customer architectures. In a recessionary economy, stack commitments may be the only way vendors can realistically produce growth from enterprise accounts. For many firms, Oracle's "Red Stack" has grown in importance for both application development and business process and applications professionals. Effective Oracle contract negotiations will require domain knowledge in Oracle product strategy from applications professionals as they apply lessons learned from Forrester's enterprise software licensee bill of rights.

TABLE OF CONTENTS

  • Now Is The Time To Review Your Oracle Adoption Strategy And Contracts
  • Align Negotiation Strategies With "Red Stack" Technology Adoption
  • Understand The Key Components Of An Oracle "Red Stack" Contract
  • Negotiate With The Software Ownership Life Cycle In Mind
  • Determine When Oracle Enterprise Agreements Make Sense

RECOMMENDATIONS

  • Preparation Is The Key To Oracle Negotiations

WHAT IT MEANS

  • Contract Complexity Requires Domain Expertise
  • Related Research Documents

This is an excerpt

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