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March 13, 2009 Base Your Oracle "Red Stack" Negotiations Strategy On Your Oracle Adoption StrategyPreparation And Product Expertise Are Key To Winningby R "Ray" Wang, John R. Rymer, Noel Yuhanna with Mike Gilpin, Wallis Yu |
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This is an excerpt
Amidst worsening economic conditions and a rapidly consolidating vendor landscape, applications professionals will have the opportunity to consolidate their own landscapes by committing to single-vendor "platform stacks." IBM, Microsoft, Oracle, SAP, and even smaller vendors each seek to gain such commitments in order to both cement future sales and to expand their presence in customer architectures. In a recessionary economy, stack commitments may be the only way vendors can realistically produce growth from enterprise accounts. For many firms, Oracle's "Red Stack" has grown in importance for both application development and business process and applications professionals. Effective Oracle contract negotiations will require domain knowledge in Oracle product strategy from applications professionals as they apply lessons learned from Forrester's enterprise software licensee bill of rights.
This is an excerpt
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Application Development, Architecture & Technology Strategy, Information & Knowledge Management, Data Management, IT Spending & Budgeting, IT Adoption, Packaged Applications, Application Strategy & Selection, Sourcing & Procurement, Sourcing Strategy & Execution, Sales, Marketing, & Product Strategy, Corporate Strategy, Product & Solutions Strategies
High-Tech, Tech Sector Economics, Computer Software Industry