For Vendor Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 12, 2009 Being Innovative Means Moving Beyond The Hype B2B Tech Vendors Need To Focus Innovation On Strategy, Management, And Metrics by Chris Andrews with Thomas Mendel, Ph.D., Edward Radcliffe	Average: 10  (1 rating)

This is an excerpt

Executive Summary

In a recent survey of technology strategy and marketing professionals, more than 84% said that "providing more innovative products and services" is a primary goal for their organizations given the current economic climate. The data shows just how important innovation remains for the technology industry, even during difficult times. Despite the interest in innovation, however, it's relatively rare for companies to manage and measure innovation in a disciplined manner: Our data shows that few companies use innovation management tools, have dedicated innovation leadership, or have methods to collect ideas from their employees. This document explores several areas of innovation — including definition, management, metrics, and outlook — and challenges strategists to question exactly what they mean when they say innovation is a priority. We think such questioning will go a long way toward making their strategic goals a reality.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.