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	July 2, 2009 Belgacom Establishes Itself As A Credible TV Brand The Belgian Incumbent Telco Focuses On Customer Experience To Win Market Share by Laurence Meyer with J.P. Gownder, Laura Wiramihardja

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Executive Summary

In 2005, the Belgian incumbent telco Belgacom needed to build a very strong position in the Belgian TV market in order to compete with multiple-play service providers. Four years later, Belgacom TV is a leading IPTV company in Europe and had a 30% share of the Belgian digital TV market at the end of Q4 2008. The emphasis it puts on premium content, service quality, and innovation has helped build consumer intimacy with this relatively new Belgian TV brand.

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