For Consumer Technology Professionals

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	June 29, 2004 Benchmark 2004 Data Overview Consumer Technographics North America by Ted Schadler with Jed Kolko, Charles Q. Strohm, Sheila Baxter

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Executive Summary

This Data Overview is a graphical analysis of Forrester's Consumer Technographics 2004 North American Benchmark Study. It is our annual guide to technology adoption and forecasts, device ownership, and online behavior based on a survey of 60,010 households. This study reveals how closely related broadband access is to consumers' technology use and behavior online.

TABLE OF CONTENTS

• Consumers' Love Affair With Technology Continues
  • The Five-Year Forecast For Devices And Access
  • Broadband Serves 23.1 Million Households
  • Broadband Households Are More Active Online
  • Consumers Move To Connected Devices
  • The PC Market: PCs As Entertainment Hubs
  • Television's Digital Footprint Is Growing
  • Media: Broadband Households Watch Less TV
  • Online Activities: Research Rocks; Email Rules
  • Search And Access: Only Broadband ISPs Are Growing
  • Wireless: Phones Multiply In Mobile Households
  • The Consumer Telecom Market Moves Steadily Mobile
  • Finance: Broadband Households Bank More Online
  • Retail: Broadband Shoppers Spend More Online
  • Auto And Travel: Broadband Goes With Luxury
  • Healthcare: Broadband Patients Get More Help Online
• Using The Data: 60,010 Households, 660 Data Points, and 218 Consumer Brands
• Supplemental Material

This is an excerpt

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