For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	September 19, 2007 Benchmark 2007: Broadband High-Speed Leaves Dial-Up In The Dust by Sally M. Cohen with Charles S. Golvin, Heidi Shey, April Lawson

This is an excerpt

Executive Summary

During the past four years, the majority of Internet novices have been low-income technology pessimists — Sidelined Citizens. These newcomers are coming to an Internet dominated by broadband, with almost half of North American households using high-speed at home in 2006. With telco and cable operators each holding 33% of the online household market, DSL providers have eliminated cable's early broadband market share lead — except among Early Adopters, who prefer cable Internet service. The mainstream shift to broadband has left AOL in the dust of its cable- and DSL-providing competitors like Comcast and AT&T. To tilt the balance in their favor, ISP marketers should craft channel strategy based on their target customers' preferred media.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.