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	July 21, 2008 (updated August 5, 2008) Benchmark 2008: Everyone Goes Online, But Gen Yers Are The Early Adopters North American Consumer Technographics by Charles S. Golvin with Remy Fiorentino, Michelle de Lussanet, Dan Wilkos

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Executive Summary

Three-quarters of North American adults use the Internet at least monthly — Forrester's minimum threshold to be considered actively online. Online adults today average nearly 15 hours per week using the Internet. Although younger adults tend to use the Net more frequently, a majority of Boomers — and now even Seniors — use the Internet as well.

TABLE OF CONTENTS

• The Internet Is Part Of Daily Life And Serves Diverse Needs
• Gen Yers Do More Of (Almost) Everything Else While They're Online
  • Gen Y Spends The Most Time Online
• Supplemental Material

This is an excerpt

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