For Consumer Market Research Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 25, 2008 (updated August 5, 2008) Benchmark 2008: Forecast Growth Of Devices And Access In The US North American Consumer Technographics by Charles S. Golvin with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

This is an excerpt

Executive Summary

A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among household devices and services — those shared among household members — digital home technologies will see the most rapid growth in the coming five years. By 2013, more than half of US homes will have a home network and a majority will have a DVR. While three-quarters of US adults have a cell phone and a similar number are online, even these highly penetrated technologies still have room for growth in the coming five years.

TABLE OF CONTENTS

• Digital Technologies Increasingly Pervade US Consumers' Lives
• Household Device Growth Will Make The Digital Home Pervasive
  • The Five-Year Forecast: Household Devices, Access
• Even Highly Penetrated Personal Devices Still Have Room To Grow
  • The Five-Year Forecast: Personal Devices
• Supplemental Material

This is an excerpt