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	July 25, 2008 Benchmark 2008: Gen Y Comes Of Age North American Consumer Technographics by Shar VanBoskirk with Charles S. Golvin, Thomas Cummings, Emily Bowen

This is an excerpt

Executive Summary

As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18 to 28 begin working and increasing their expendable incomes, they are assuming the role of the mainstream consumer — forcing portals to change their focus and requiring marketers to consistently adjust their strategies to stay relevant.

TABLE OF CONTENTS

• Gen Y Redefines The Future Of Interactive Marketing
  • Gen Y Goes For Style And Yahoo!
• Supplemental Material

This is an excerpt