For Market Insights Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 21, 2008 Benchmark 2008: Mobile Is Everywhere North American Consumer Technographics by Charles S. Golvin with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

This is an excerpt

Executive Summary

Cell phones are seemingly ubiquitous in North America today. Consumers in four out of five homes have a mobile phone, and the number jumps to 91% among households headed by a Gen Yer. The vast majority of these phones subscribe to service from the small group of carriers that dominate the market. Mobile service is clearly no longer just about voice; subscribers use a wide range of data applications, including a growing number who access the Internet on their phone. RIM and Palm Treo are two of the three phone brands whose owners are the heaviest users of the mobile Internet. Which brand tops the list? Can you say "iPhone"?

TABLE OF CONTENTS

• More Gen Yers Have Cell Phones And Do More With Them
  • Saturation Looms, Especially For Gen Y
• Supplemental Material

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.