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	July 23, 2008 Benchmark 2008: Pay TV Is Growing Through Digital Upgrades North American Consumer Technographics by James L. McQuivey, Ph.D. with Charles S. Golvin, Remy Fiorentino, Dan Wilkos

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Executive Summary

TV is now firmly digital — nearly 60% of US households with TVs get their service digitally in the form of satellite, digital cable, or telco TV service. Analog cable takes the biggest hit in the transition — which is exactly the way cable companies planned it, although they didn't plan on defections to telco TV along the way. Advanced TV services like DVR and HDTV programming are also on the rise — and intent to add those services remains high, especially among the younger set. Some providers have fared better than others in the upgrade to digital and advanced TV services: DISH Network and telco TV providers have managed to get more than 40% of their subscribers into DVR service.

TABLE OF CONTENTS

• The Universe Of Pay TV Is Expanding In All Directions
  • Gen X Is First With DVRs And HDTV
• Supplemental Material

This is an excerpt