For Market Insights Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 27, 2008 Benchmark 2008: Which Generations Bank And Invest Online? North American Consumer Technographics by Bill Doyle with Emmett Higdon, Courtney Tincher

This is an excerpt

Executive Summary

Online financial services run counter to the general pattern of technology adoption, where Gen Y typically sets the pace. Instead, Seniors are the generation most likely to track their investment holdings online and to trade stocks or bonds online; Gen Xers, followed by Boomers, are the generations most likely to look up bank account balances, transfer money, and pay bills at a bank Web site. Online pioneers Citibank and JP Morgan Chase have the highest percentage of customers who use a firm's Web site regularly.

TABLE OF CONTENTS

• The Adoption Of Online Financial Services Follows Need, Not Age
  • Gen X Banks Online
• Supplemental Material

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.